Friday, 1 September 2017

How Content Delivery Networks(CDN) Can Improve SEO?

Content delivery networks or content distribution networks are network servers that are geographically scattered across the world to deliver information to an end user based on their location. The closer the CDN, the faster content will be delivered to the end user. Wondering how the system is capable of delivering information/ content at a faster pace. Here’s the answer, The CDN will create multiple copies of similar pages on a network of servers (which are geographically dispersed) when user requests for a web page the content delivery network will redirect the server request to the nearest CDN network that has the web page. Thus, making the content availability more prudent and even improve the web page delivery. What more do we need that a fast response?



CDN’s have evolved into a transparent system which we involuntarily interact on a daily basis. Regardless of the type of content we interact with, there is a high probability that CDN’s plays an important role in delivering it with the best response. Latency (the delay to provide information when the user needs it the most) lead way to the creation of content distribution networks. Mid we are living in an era where the customer demands to have the relevant information in a short notice. Micro moments where an end user is looking for a fast solution, a delay may cause confusion and frustration among the users.

How CDN’s Help affect SEO
When measuring online success, visibility will be one primary factor. Google considers page loading speed as one important factor to determine the website's ranking on Search Engine Results Page. Guess what, CDN’s can help improve your website loading speed. With this integrated network, a large amount of data can be effectively channelized without any interruption. A fast responses will played an impartial role in boosting customer experience.

Consider that your server is located in Bangalore. You published an article on your website and somebody in Hyderabad tries to access the information. Here the distance is one parameter that concludes the web loading speed. Say, that the POP’s (Point of Presences) is comparatively higher. Here the end user who is trying to access the information will be able to load the page at a higher loading speed (Eg: 1-2 sec). In case of someone who is trying to access the same information from Kashmir (considering that the presence of PoP’s is comparatively lesser, Or the edge server’s proximity to the user is high), may experience a higher loading time (Eg: 4-5 sec). This increase in page loading speed can affect the user experience factor of people trying to access the information from Kashmir.

There are numerous entities that provide robust CDN services. Incapsula is one among them. The Incapsula, a CDN provider that makes use of intelligent catch control option, page optimization/ minimization, high speed storage facilities,  etc which helps to boost the website performance in terms of providing information in a short span. Incapsula enabled CDN’s uses intelligent machine learning’s to actively cache routinely/ dynamically created files without compromising the freshness of the data/ content. The technology also encapsulated measures to bandwidth consumption. 

How CDN’s Benefit SEO

Content is the core component of SEO. A high quality content that addresses the issues/ problems the targeted customers faces will extensively add value to the user. Great, You may have the best content but if you can’t deliver it across in a way that it's feasible for the user to access the information when needed, then all the pain and hard work you invested to create a quality content will be in vain.

Iconic SEO strategies are built around people. A customer centric approach where each step mitigates a customer issue and provides high user experience in terms of interacting and engaging with the website content. Delivering a high user experiences beguiles the user, forcing to interact more with the web page. More the user interacts with the webpage lower will be the bounce rate. A lower bounce rate acts as a significant yard stick reflecting that the web performance is high, and in near future, Google may consider the website to rank higher.

Most platforms have introduced voice search to make it simpler for people to interact/ navigate online. When comes to voice search (tools like Google Now, Cortana, etc) the response time is crucial. A delay will force the system to seek the next best possible answer.  

CDN’s adds an additional layer of security. Why mention it, consider that your website is hacked and you are forced to take it down for a while. Google will also consider the down time of a web page in determining the ranking on SERP. An inactive website clearly sends the message that the site can’t be trusted or is not properly maintained/ protected. We all protect our valuables. CDN’s also considers scalability, So that a high surge in traffic may not increase the risk factor of timeouts and page crashes.

A CDN also facilitates to provide same content across the globe without compromising the consistency. When comes to a brand, consistency in delivering the message plays an important role in determining the online success.

Parting Notes:

In brief, a CDN help reduces the distance between a lead/ prospect/ customer from your esteemed website. SEO is broad term, even though the contributions of CDN are significant, there are other crucial elements that need to be optimized in order to rank on SERP. CDN’s are not relevant if you are running a local business, where the target audience is from one particular location. In such cases adding an additional layer may increase the risk of severe response time.


Thursday, 10 August 2017

Yoga and its various health benefits

In the era of modern society, Yoga has emerged as an upsurge trend which everyone is almost following as a natural and safer way with a motive to experience a better quality of life. Previous researches have proved many health related benefits in our daily life. These days' celebrities and medical professionals are also adopting and suggesting this superb practice to others. If you are already a passionate yoga practitioner or just a beginner in both scenario, you might have noticed some of the common yoga benefits, that may include sound sleep,  or experiencing better intake of air, or just feeling more peaceful and relaxed. But if you are just at the initial level of yoga, then you must have heard about various benefits of yoga.




Yoga practices can help you in achieving mind calmness through pranayama and meditation. This can reduce the level of anxiety and tension especially. You can say that ultimately calm mind is a prerequisite from proper meditation and higher practices of Samadhi, which can directly lead you to spiritual evolution

Some of the Yoga benefits includes:-

  • Improves your body flexibility
The first important and obvious benefit of yoga is that it improves your body flexibility. It usually happens that during your first yoga session you might not be able to touch your toes, but don't worry if you stick to it, you will gradually start noticing loosening of muscles in your body and with no time all the impossible postures will become possible postures for you. And after some time, you will feel that all the pain and aches are complete gone.

  • Yoga for perfect weight loss.
Yoga can also help you in attaining your desired body shape completely without the use of any unnecessary medicine, workout, etc. Kapalbhati pranayama and Sun Salutations are one of the best and simple ways to lose your weight through yoga. The more you will practice yoga on regular basis, the more sensitive to various kind of food that your body ask will be their with time.

  • Yoga can act as a stress buster.
Yoga can be one of the great ways to get rid of all the stress that usually accumulates in your mind and body. A body without stress can improve and lead you towards more healthy life. The mos
t effective technique to release stress can be achieved by practicing few of the yoga postures like pranayama and meditation

  • Helps in avoiding the situation of joint and cartilage breakdown.
A proper yoga session can help your joints in attaining their complete range of motion. This can help in avoiding various conditions like mitigating disability and degenerative arthritis disability by "squeezing and soaking" areas of cartilage usually not in use.

  • Yoga strengthens your lungs.

This is the only way to clear your lungs from all sort of impurities. The best way to breathe properly and absorb the oxygen we need our lungs to get strong with their proper functioning. Pranayama and different yoga postures are highly beneficial to the activity of these cells and the elasticity of the lungs."


Saturday, 29 July 2017

Lentil Way- The New Way For A Healthy Living

Lentils are easily available at your local grocery store. They have protein, carbohydrates, fiber, vitamins and minerals. They are fairly easy to cook and can be used in many types of dishes.

Another good thing about it is they can be easily stored in the fridge or frozen in your freezer. Cooking large batches ensures you can have a lentil dish anytime you want!

They can be a good vegetable source of protein which you can substitute for meat. Lentils are perfect for soups, stews, salads, curries, and side dishes. The combination of ingredients you can use with it is virtually limitless!

There's another advantage to lentils which is that the amount of fiber will trim our waistline before the heavy meals make their way into our diets.

This mouth-watering soup is only 100 calories, naturally (almost) fat free and has 6 grams of fiber so eat to your heart’s content!

As an added bonus, this recipe is great for both you and your kids.

Lentils are a nutrition powerhouse – not only packed with fiber, are a great sourceof Iron, for energy, and have lots of folate and magnesium for heart health.

Below are some amazing Recipes which will help you to shed some cals as they are one of the Fat burning food also has less calorie content! Also, a different body has different calorie requirements and know that how many calories do you need.. And choose your intake accordingly.


Lentil soup



Ingredients:

● 1 onion, chopped
● 1/4 cup olive oil
● 2 carrots, diced
● 2 stalks celery, chopped
● 2 cloves garlic, minced
● 1 teaspoon dried oregano
● 1 bay leaf
● 1 teaspoon dried basil
● 1 (14.5 ounce) can crushed tomatoes
● 2 cups dry lentils
● 8 cups water 
● 1/2 cup spinach, rinsed and thinly sliced
● 2 tablespoons vinegar
● salt to taste
● ground black pepper to taste

Directions:

1. In a large soup pot, heat oil over medium heat.
2. Add onions, carrots, and celery; cook and stir until onion is tender. Then Stir in with bay leaf, garlic, oregano, and basil; cook for around 2 minutes.
3. After that Stir in lentils, and add some water and tomatoes. Bring to a boil.
4. Cut down heat, and boil for at least 1 hour. When ready to serve stir in spinach, and cook until it wilts.
5. Stir in vinegar, and season to taste with salt and pepper, and more vinegar if desired.

Lentil Stew



Ingredients (4 servings)

● 1cup dry lentils
● 3 1⁄2 cups vegan broth
● 1(14 1/2 ounce) can of peeled Italian tomatoes (cut up)
● 1cup peeled chopped potato
● 1⁄2cup chopped carrot
● 1⁄2cup chopped onion
● 1⁄2cup chopped celery (optional)
● 1tablespoon dried parsley
● 1tablespoon dried basil (crushed)
● 1garlic clove (minced)
● 1dash pepper

Directions:

1. Rinse and drain the dry lentils.
2. In a cooking pan mix up the tomatoes, potatoes, carrots, celery, parsley, basil, garlic, and pepper, lentils, vegan broth.
3. Simmer for 45-50 minutes until lentils and vegetables are tender, stirring occasionally.

Lentil salad



Ingredients:

● 1kg kumara, peeled and cut into 2cm piece.
● 1 red capsicum, cut into 3cm pieces.
● 2 medium beetroot, cut into 3cm pieces.
● 2 medium courgettes, cut into thick slices.
● 400g can Lentils in water,drained.
● 250ml bottle Eta Creamy Balsamic Dressing.
● Rocket leaves.
● 50g feta, crumbled.
● Toasted mixed seeds (sunflower, pumpkin sesame), optional.

Directions:

1. Preheat oven to 200°C. Place the vegetables in a roasting tray and toss through 2 tablespoons of olive oil.
2. Season with salt and pepper.
3. Roast for 20 minutes or until vegetables are tender.
4. Cool.
5. Place the vegetables into a large salad bowl.
6. Add the Lentils in water and about 1⁄2 cup Eta Creamy Balsamic Dressing.
7. Carefully mix through, adding a little more dressing if wished. Toss through the rocket and top with crumbled feta.
8. Sprinkle with toasted seeds if desired.

Lentil Curry



Ingredients:

● 2 large sweet potatoes (mine weighed 500g)
● 1 cup of black olives (180g)
● 1 and a 1/2 cups of lentils (500g)
● 2 x 400g tins of coconut milk
● 2 x 400g tins of tinned tomatoes
● A large handful of fresh (25g) coriander leaves
● 1 tablespoon of turmeric
● 1 tablespoon of cumin
● 1 tablespoon of ground ginger
● salt and pepper
● 1 lemon, juiced

Directions:

1. Pre-heat the oven to 180C.
2. After that start cutting the sweet potatoes into size of small bite cubes and then finely chop the coriander.
3. Place the coconut milk, tomatoes, turmeric, cumin and ground ginger in a large sauce pan, allow these to heat until they begin bubbling.
4. At this point add the sweet potato cubes, lentils, olives and coriander plus salt and pepper.
5. After things are mixed just place the lid on the pot and place it in the oven to cook for 45 minutes to an hour, until the potatoes are soft and everything tastes delicious! Now squeeze the lemon juice directly into the pot and then serve it.
6. If rice is being made then just boil this when the pot goes in the oven so that the two finish cooking at the same time.

Lentil curry is a famous Indian dish that we all have appreciated. It’s a tasty bowl of piquant and spicy dish perfect with steamed white rice. There are a lot of colorful vegetables herbs and spice mix involved in this recipe, and you can find different variations of the recipe.

This simple lentil and sweet potato curry recipe are packed with the curry goodness and the sweet, earthy sweet potato flavor.

Lastly there are some errors that should be avoided while preparing dishes with lentils:

Mistake #1: Using the wrong type of lentil in your dish
Mistake #2: Not putting enough amount of liquid.
Mistake #3: Using old lentils.
Mistake #4: Not sifting them before cooking.
Mistake #5: Cooking them at a rapid simmer.

Hope the above recipes will make tummies happy also will take care of the body for a healthy living ;)


Thursday, 20 July 2017

This is What 10 Minutes of Meditation Can Do for You

Meditation? Not your forte?  Not even just 10 simple minutes of meditation? Is improving quality of life and not dying early your forte?  I thought it might be, so let’s chat about meditation. All I am asking for is 10 minutes here.

Speaking of minutes, there are approximately 1,440 minutes in a day, 10,080 in a week, over 40,000 in a month, and 525,600 in a year.  Now that’s a lot of time!  Or at least it sounds that way.

However, our reality (since perception is reality) seems that from the moment we wake up, to the time we lay back down, is only a blink of an eye.  The time isn’t changing, but the busyness of our lives seems too.  We often find we jump out of bed and hit the ground running.  We are nonstop go machines.  We only feel we accomplish something when we are “doing” something.  But what is this “doing” that we are, well, doing?

I think this is a difficult question to answer sometimes.  While yes, we can say we are going to work, playing, practicing, waiting, eating, preparing, etc., I think we often just keep going to keep going without any awareness at all.  We are hamsters on a wheel.  Not exactly the idea of your life you want huh?

Well, if you’re tired of running on that wheel then jump off and never return!  Ok, I got a little overzealous there, but honestly I know we can’t leave the hamster wheel of life behind.  Money don’t grow on trees, we all have bills to pay, mouths to feed, and ain’t nothing in this world for free.  No we can’t slow down, we can’t hold back, though you know I wish we could.  Oh, no, there ain’t no rest for the wicked, until we close our eyes for good.  Those last few lines were for all my Cage the Elephant fans…you know who you are.

Ok back to life running amuck and what to do about.  Since we can’t physically check out of life, we are going to have to do it mentally.  The best approach to jumping off that hamster wheel is meditation.  Did I just hear a groan?  C’mon now…stay with me.  Meditation is simply mindful awareness.  If you learn the art (and it is an art) of meditation you will have increased the overall awesomeness of your life!

I fully believe we should structure our lives for happiness.  So how does meditation some into play with happiness?  Well to be happy, we have to be aware of what make us happy.  The easiest way to do that is being mindful, which is exactly what meditation is!  As mentioned before, you won’t need 20 hours a day of meditation.  In fact, simply 10 minutes of meditation a day has a world of benefits.  It seems to be that practicing meditation for 10 minutes , nearly every day (as consistency and frequency are crucial) is that sweet spot of time that gives you some amazing benefits without feeling like have just signed up for a new time sucking activity.  So what are those amazing benefits of setting aside just 10 little minutes of time just for you?  Well let’s find out.



The Great 8!
By meditating for just 10 minutes a day you will reap the following 8 benefits:

1.Reduced Stress, Anxiety, and Depression: Stress, anxiety and depression can be a product of distracting and overwhelming thoughts.  If you set aside time to calm your mind, focus on you (and not all those worrisome feelings and tasks), you will learn to deal with all that troubles you. Plus, meditation keeps your cortisol levels from getting jacked too high and too often…which can really send us into hyper-overdrive.

Learning to calm ourselves through meditation, will keep us from panicking, burning out, and help us get through painful times, both mental and physical.

Meditation also helps the body release serotonin (a neurotransmitter that affects mood, among many other things).  Boosting serotonin production can improve depressive symptoms and gives us an overall sense of well-being.

2.Improved Diet and Digestion: I do hope you have caught on that through meditation you become mindful.  That includes being mindful of how and what you eat.  When you meditate, you slow yourself down, and allow for the awareness of how your mind and body feels.  Doing all this helps us learn to know when we are physically (not emotionally) hungry and to concentrate on eating foods that benefit us and learn to eat slowly and enjoy what we are consuming.

3.Improved Sleep: Meditation relaxes you and reduces cortisol (the hormone that wakes us up).  With less cortisol pumping through our system when it’s time to go to bed, we will have the ability to more easily fall asleep and stay asleep.  Plus, we all know if we can relax ourselves and let go of the day, sleep is no longer elusive.
Meditation also boosts melatonin (the hormone that helps you sleep) production.  With increased melatonin production we are able to fall asleep and stay asleep.

4.Reduced Inflammation and Improved Immunity: By meditating, you can change your body’s ability to deal with stress and lower Interleukin-6 (IL-6).  IL-6 is produced at the site of inflammation and has stimulated T cells (thymus cells) and B cells (bone marrow- or bursa-derived cells) which are the major cellular components of the adaptive immune response.  It may sound counterintuitive to want to reduce IL-6, since it does help us with acute injury and inflammation when we need it.  However, IL-6 becomes a problem with chronic inflammation.

When our bodies are chronically inflamed, whether, from stress, poor diet, gut biome dysfunction, or certain diseases, IL-6 becomes a pro-inflammatory, creating a persistent inflammatory state and negatively modifying our immune responses.  Through meditation, we can put IL-6 back to its intended use and create less chronic inflammation.

Just as a side note: it has been shown that those with compromised immune systems have slowed the progression of their disease by practicing meditation.  If it has helped them, I think it’s worth a try.

5.Improved Cardiovascular Health: This goes back to all the above.  By reducing cortisol, stress, anxiety, and inflammation and improving sleep, diet, and immune response, this all makes our heart and lungs (and all parts of our body) much healthier.  A non-medication induced drop in blood pressure can do amazing things to improve your health.  Plus meditating is so much cheaper and safer than any pharmacological solution!

6.Improved Concentration: Slowing down and learning to be aware of what’s going on in your mind will help you reduce the “clutter” and focus on the important stuff.  Learning to push out thoughts that do not serve us at a particular time, and focus only on what is needed, enhances our ability to concentrate when we need to solve problems or complete tasks.  Meditation teaches us this skill.

7.Find Acceptance: If we inwardly focus on ourselves, we become self-aware.  In becoming self-aware, we come to know the person we truly are, how we really think and feel, and therefore can separate ourselves from the person we have created for the rest of the world to see.  By knowing who we actually are, we can come to accept who we are.  We are able to reflect on our actions and thoughts, the reasons behind them, and therefore hopefully learn from them.  Through this effort we can offer ourselves a bit of kindness and accept the person we are, not what we pretend to be.

8.Slow the Aging Train: To understand how we age we first have to understand about telomeres. Telomeres are the protective caps at the ends of our chromosomes. Yep, they already sound important.  Telomeres shorten with mitosis and the longer a person is around the more mitosis they experience.  So simply said, when we age our telomeres get shorter.
Fun fact about telomeres is that it is also getting shorter with poor emotional health, chronic stress (mental or physical) and inflammation (didn’t we see those earlier in this article?). So while we can’t stop the minutes of our lives passing and mitosis occurring, we can reduce our stress, inflammation, and the dings to our emotional well-being.  And yes, you guessed it (since hopefully, you read it above) meditation can reduce all these, keep our telomeres longer for longer, and keep us from aging too rapidly.

I hope you can now see why it is crucial that you meditate, even just for 10 minutes each day.
If you are new to meditating it can be a challenge, but it doesn’t have to be complicated.  The three easiest ways I have found to begin meditating are as follows:


Just Breathe: Seriously!  Find yourself a quiet spot, even if it’s closing your office door in the middle of the day or lying in your bed before you get up.  Now breathe in your nose, hold it, and then breathe out your mouth.  As you breathe, concentrate on your breath and how it moves in and out of the body.

You can do this on a 4 count or a 3-7-8 count.

The 4 count: breathe in for the count of 4, hold it for the count of 4, then breathe out for the count of 4, repeat.

The 3-7-8 count:  breathe in for the count of 3, hold it for the count of 7, then push the air out for the count of 8, repeat.

You may become a bit light headed, but it’s ok because you should be sitting or lying down.  Plus it will pass soon and usually ceases the more you practice.

Go to Yoga Class:  Breathing and mindfulness are major parts of the yoga practice.  To start it’s best to try a Restorative Class.  You will never be the same…in a good way!

Try a Guided Meditation: There are a lot of apps out there that provide this.  Two that I have found useful are Calm and Headspace.

What to remember:

All it takes is 10 minutes of meditation to reap benefits such as:
  • Reduced Stress, Anxiety, and Depression.
  • Improved Diet.
  • Improved Sleep.
  • Reduced Inflammation and Improved Immunity.
  • Improved Cardiovascular Health.
  • Improved Concentration.
  • Improved Acceptance.
  • Slowed Aging.
You can practice meditation through:
  • Breathing.
  • Yoga.
  • Guided Apps.

That’s it.  Simply put, 10 minutes of meditation equals a lifetime of health and happiness, with zero medication side effects.  By meditating you become mindful and aware of you who you are, what you need, and what brings you joy.  So take YOUR 10 minutes, and for those 10 minutes focus on YOU, the real you, not the hamster on the wheel.


Hot Stone Massage: Procedure, Health Benefits, and Risks and Warnings Associated with it

Hot stone massage is a practice to relax tense muscles, relieves pain and stiffness and improves blood circulation with an arrangement of warmed stones and massage techniques. This massage therapy is used for ailments like muscular aches, arthritic conditions, and autoimmune disorders. The warm stones are placed on the acupressure points, which help in releasing the flow of energy, and the body starts the healing process. This massage should be taken from a trained therapist, who has enough experience.


The technique for this massage is mentioned below. 
  • Whenever going for a hot stone massage, always choose a trained therapist. Make sure the clinic is hygienic, and the massage tables and stones are proper. The stones should be smooth so that they do no irritate the skin in any way. The number of stones should be enough, as this therapy requires many stones. If you are a trained masseur, the order the hot stone massages kit online or chooses the best quality of stones from the shop.
  • The temperature of the water should be 120 degrees and the stones will cool down at 100-110 degrees when taken out. The stones should be heated in a crock pot using 6 quarts of water.
  • The stones can be hot; so before placing those on participant’s skin cover the skin with a sheet or towel. Everyone’s skin behaves differently to the heat; to avoid any damage cover it.
  • The stones are either placed in a straight line on the participant’s spine, or it can be placed in 2 rows of smaller stones, that sit on each side. Place an additional sheet over these stones; keep them for over a few minutes.
  • Place small stones on the acupressure area of the face; the stone should be placed on their forehead, under the lips, and on both the cheeks.
  • Two large stones can be put along the breastbone, and two palms sized stones in their hands. The participant should feel relax and can gently cup the stones and not hold it. The massage table should be comfortable so that they can relax. The therapists can even buy cheap massage tables that are comfortable for their clients.
  • After the front massage is done, turn the massage client on their stomach. Remove the stones gently, and you may also change the sheet or towel. 
  • Now put the stones on the shoulder blades and back of the kneecaps. For toes, place a small stone between each of them. Wrap them again in the towel and keep the stones in place.
  • You can use the stones to massage to the client; it can be done by moving the stones gently over tense and sore areas. 

Health benefits of hot stone massage 

  • It helps in relieving the muscle tension and pain.
  • It reduces the stress and anxiety.
  • It helps in promoting sleep.
  • It may help in relieving the symptoms of autoimmune diseases.
  • It may be helpful to decrease the cancer symptoms.
  • It can boost the immune system..


Risks and warnings related to hot stone massage 

  • If you are suffering from the below-mentioned problems, then consult a doctor before taking a hot stone massage.
  • Bleeding disorder.
  • Burns on the skin.
  • Open wounds.
  • History of blood clots.
  • Had surgery in last 6 weeks.
  • Fracture or severe osteoporosis.
  • Low platelet count.
  • Diabetes.

The bottom line
Research has shown that a hot massage is helpful to reduce stress and anxiety, promote relaxation, and ease pain and muscles tension. To make sure of a positive hot massage experience, approach a massage therapist, that have years of experience in working with hot stones. You may feel sore during the massage or day after; it’s because of deep tissue manipulation and pressure. If the massage makes you uncomfortable, let the therapist know.

Tuesday, 18 July 2017

Top eCommerce Marketing Strategies for Health-care Businesses

The digital revolution has presented us an enormous opportunity for healthcare enterprises to interact and engage with people on a regular basis, thus providing a better lifestyle. The envious vision to create a propitious digital ecosystem that helps enterprises to reflect empathy through pragmatic approaches intrigued a sensible amount of health/fitness enthusiast to explore online platforms. Sensing the intangible power of digital delivery platforms and recognising the needs for better health care systems, a new breed of internet entrepreneurs sprout, whose primary focus is to provide transparent, affordable, and high-quality health care services using online channels. The Best Part: countless eCommerce website builders are out there which meets your market demands and offer a complete solution that comes in handy when deciding an online platform.

The accessibility of data has an overwhelming effect in educating people and soothing their pain with actionable and affordable remedial measures. A decade back the biggest challenge was identifying people and the major health concerns they face (Thanks to health care forums), now it dwindles to visibility. In this article, we will discuss what marketing channels should an eCommerce based health care enterprise should implement to attain the prodigious market presence they fantasise.





eCommerce Marketing Strategies


  • Design - A Cognitive Factor to Invigorate Trust

A well designed and professionally maintained website is the key to gain trust and inspire people to value your online presence. People are so judgemental, so don’t let your website trigger suspension or confusion. Your authority as a health-care provider will greatly influence people. So, highlight video testimonials, recognitions, case-studies, etc.

Plan your online store with an artistic skill, but never overdraw the picture (Make the web page look interesting. At the same time keep in mind, that over complexity nullify the effect). Delineate what you are providing so that the visitor sees what he expect to see.

For eg: If your eCom store is more focused on selling products related to paediatric care. Then your home page should reflect a message that you are an online store that sells specialised products for the particular niche (Children's/ babycare products).
Seamless user experience is of higher importance. The key to providing a superlative user-experience is in knowing who the decision maker is, and what target demographic will interact with your website.

For eg: When comes to paediatric care, who plays a major role in decision-making. It’s obvious that predominantly the decision makers are females. So how will I convince a female to buy products from my eCom store? Ask questions like, what product was she searching for. Okey, she was searching for “Anti allergenic Baby blankets”. So now the next important question is, how will I add value to her search. Great question, Once she is on the website landing page, provide additional products that a pregnant woman needs. Also, the search query implies that she is well educated and health conscious, that's the only reason why she triggered a search “Anti allergenic Baby blankets” instead of “Baby blankets”. In such cases, the similar products you try to upsell should not make her feel that the website also sells cheap baby care products on a commercial point of view.

The on-site navigation needs to be simpler. Provide breadcrumbs to show how the navigation is progressing. Guide the online visitors, from landing page to the shopping cart, and from to the payment gateway. The process needs to be designed seamlessly, let’s say that it's her first visit to the website and she doesn't have an account. Give her the option to purchase from you as a guest or create an account, Give the customer the freedom to decide whether they like to share here private information or not.

If your eCommerce store is brand new and people are not aware of your presence then along with a trusted payment gateway give a COD (Cash on delivery) option. That way you are providing the customer with an opportunity to physically check the product and make payment once it arrives the door steps.

Highlight benefits the user will be getting rather elaborating on features.

  • Responsiveness

With Mobile being one of the main channel used to trigger a search, make sure that your website is responsive and the User experience part is not compromised. Most websites make the mistake of not putting their website to rigorous testing, Test your prototype and use the feedback to increase the website performance. How each widget and pages orient across digital platforms, Keep in mind that sporadic innovation and scalability matters.


Content Creation and Marketing: Address the Pain points


  • Content Creation

Creating engaging and useful content for your target audience is the best strategy to commercialise your health care merchandises online. Thinking why! people value information that offers a solution in their day to day life.

For eg: In the case of an eCommerce site that sells baby products, the online store can create blog content which helps parents to take care of their toddlers with safe and effective practices. Create articles for people at different stages in the buyer's journey. Take a glimpse at the titles below.

Awareness stage - Title: Tips during pregnancy care (Here you are educating the parents)
Consideration stage -Title:  Top 10 products required to take care of babies (Tell them why they need to include an anti allergenic baby blanket in the list)
Decision stage - Title:  The Best anti allergenic blanket for baby care.


  • Content Marketing

Every piece of content that you publish needs to be marketed online. The success of your content marketing mostly depends on the quality of content you create, and the number of quality backlinks pointing to that web page. Content marketing can mainly be done through diverse channels and strategies. Below are few:

Continuously posting your articles on social media (Continuously posting helpful articles and interact with people on social media helps create a strong social presence).
Expand your social presence on a plethora of social bookmarking sites. (Always see to it that each bookmarking sites as an individual channel. Focus more to be an expert on that particular channel.)
Link Building (Reach out to websites in your niche and offer them a guest post. Note: to promote a good article you may need to write an excellent guest post)
Commenting (Visit different websites and engage with them, this strategy helps to increase your knowledge about a particular subject, and help build strong relationship with people)
Engage on health care forums and roundups.


  • Push Marketing for Lead Nurturing - Increase Sales

Push marketing is widely used to implement drip campaigns. The main channels used for drip campaigns are emails, Whatsapp, SMS. Wondering how this strategy will aid in increasing your sales. Let me explain,

Suppose someone has shown interest to your business and subscribed through an article titled “Tips for pregnancy care”. Here the prospect is interested in the above topic, that shows a need towards pregnancy care. Here the prospect is not prepared to buy your product. So the next step needs to be concentrated on educating the prospect, how the solution/ product you are providing will add value to their life.

Identify their need,  map it to your business synergy and motivate them to buy the service/ product you are offering. Emails, SMS, Whatsapp, etc helps to interact with your prospect on a regular basis and nurture the leads down the buyer's journey.


  • In a nutshell

The above-mentioned strategies are much effective in commercialising your eCommerce store. But when comes to purchase, be cognizant about the service quality. Maintain a vibrant support who can address the visitor/ user's query. That being said let me conclude, as an entrepreneur keep your spirits up. The market is so vulnerable, Over time your business will be tested with risks and uncertainties.  The recent one being GST, Even at the heart of disasters there are still hopes for entrepreneurs. As a healthcare entrepreneur, with thousands of souls longing for your services, it becomes an obligation to find a solution, Like benefits of GST, and use it to your advantage.

Final Quote
Who knows may be one day, even at the brim of ethical dilemmas and dementias your eCommerce store may evolve to be a protagonist offering a solution to all sentients who coven in the cosmos to pursue a healthier life.

About the Author
 Nishant is a digital marketer by profession and a blogger by passion. He takes pride when people acknowledge his work and finds that his work is adding value to people. Nishant thrives on staying updated on topics related to the digital realm and technologies that are revolutionizing the world. Inbound marketing is one of Nishant’s forte.


Sunday, 16 July 2017

6 Guidelines for Making the Perfect Cup of Coffee

There are a few tricks to making the perfect cup of coffee, even from the convenience of your own home. So, you do not have to go to your favourite Starbucks to get a nice cup. True coffee is made with the finest coffee beans and a little bit of knowledge. So, if you wish to learn how to make to perfect cup of coffee, be sure to read our information below!


  • Get Fresh Coffee Beans.
You cannot make the perfect cup of coffee without some fresh coffee beans. However, most people don’t know where to find them.
There are many places where you can buy fresh coffee beans, but the best place is still your local roaster. There are not that many roasters around anymore, so if you do have one in your neighbourhood, you are good to go!
Another place where you could obtain your coffee beans is at the supermarket, although it is necessary to be careful with coffee beans obtained from a larger store. Most coffee beans sold at supermarkets will be put in giant display bins, which makes them susceptible to oxygen and bright light. These two factors could ruin the flavour of the coffee bean, so only choose a supermarket who seems to be passionate about selling fresh coffee beans.
When you buy fresh coffee beans, please make sure they are stored in vacuum-sealed bags. The beans must also be stored in a premium location, away from bright light and too much sun. These are the main things to consider when you head out for a coffee bean hunt.
  • Store Coffee Beans the Right Way.
Once you have obtained the right selection of coffee beans from a roaster or from your local supermarket, it is essential to store your coffee beans right at home too! Not storing your coffee beans how they should be stored can still affect the superior flavour of your coffee. So, make sure you consider the following guidelines when you have obtained your coffee beans from the store.
The advised storage options for your coffee beans are glass canning jars and ceramic storage crocks with a gasket seal. You could also obtain a special vacuum machine, which enables you to store your beans in another vacuumed bag; this is often the best option, because glass canning jars and ceramic storage crocks may still have some air inside.
Also, make sure you never refrigerate your quality coffee beans. When coffee beans get refrigerated, they can take up moisture and even odours from foods within your fridge. It is also advised to stay away from freezing methods, since this could also have a negative impact on the flavour of your favourite coffee beans. Dark roasted coffee beans are especially vulnerable, so while you might get away with it with a lighter blend, dark roasted coffee beans can get completely ruined by refrigerating or freezing.
To ensure your coffee beans stay fresh, it is also recommended not to buy too large quantities. Ideally, you want to get a new batch every week and keep them at room temperature.





  • Check Your Coffee Brand.
The higher quality coffee beans may cost you a little more, especially 100% pure Arabica beans. If this is too expensive for you, you may consider Robusta beans, but they are known for their harsh flavour. Still, Robusta beans are also known for their higher caffeine content.
When you need to buy a selection of coffee for a true coffee expert, it is better to stay away from the Robusta coffee beans. The flavour of Robusta coffee beans is simply too harsh for a coffee lover, so you could go for a blend in the mid-range or the more expensive Arabica beans.
Also, do not be afraid to experiment and go beyond the brands you are used to. It is easy to buy what you know, because then you are certain you get value for your money. Still, by checking the country of origin and the region, you can deduct much about the coffee bean selection you are about to purchase. Therefore, true coffee experts should venture out of their comfort zone from time to time and buy a blend they are not necessarily familiar with yet!

  • Consider Quality When Grinding
When you grind coffee beans, you can be sure that some of the flavour of those coffee beans will get lost; this is one of the reasons why it is important to be familiar with grinding methods and how to retain the most amount of flavour in your coffee beans.
If you don’t mind investing in something that could make the perfect cup of coffee every time, you could consider a more expensive burr mill; this from brands such as Rancilio and Zassenhaus. The more expensive burr mills are known to retain lots of flavour from the original coffee bean, so these types of mills are often preferred by coffee fanatics!
Of course, you could choose some of the more affordable grinders from Braun or Bodum. These grinders don’t do a bad job, but there are some qualities you must look for in these grinders to ensure you get a premium cup of coffee out of it!
When choosing a mid-range coffee grinder, make sure they contain a mill with the ability to rock. If the mill can rock during the grinding process, it creates even particles. The particles are slightly smaller than your run-off-the-mill coffee grinders too, which ensures better flavour!


  • Check Your Water
Even though it might be the last thing you think about when making coffee, but your water is important! Water containing too much chlorine or other substances found in tap water can ruin a good brew, so choose some bottled spring water instead!
  • Don’t Buy Cheap Filters
There are so many cheap coffee filters available nowadays. Regular coffee drinkers tend to buy them quite easily, but they are not as good for an excellent cup of coffee than you might think! If you do have your heart set on brewing with a more affordable filter, check for the oxygen-bleached or dioxin-free paper filters.
Coffee drinkers who do not mind spending a little extra can go for a gold-plated filter. These filters are recommended by expert, who claim that these types of filters are especially made to maximise flavour. However, there is a downside to these types of filters, since they can let some of the sediment through when you have a fine blend.

Conclusion
Making the perfect cup of coffee is buying quality ingredients and tools, not as much about the skills you have at your disposal. Anyone can make a good cup of coffee, providing they have the right coffee beans, water and filter at hand!
So, if you believe you cannot make a good cup of coffee to save your life, think again! Simply invest in some better coffee beans, a grinder and a filter, and see how a horrible brew gets much better! Of course, your cups of coffee will get better with practice, so be sure to hone your coffee making skills to reach the end goal of creating the perfect cup!


About The Author
Shannon Dunn is a content coordinator for Coffee In My Veins. Fueled by healthy amounts of coffee, she is a master wordsmith and a coffee connoisseur.

Wednesday, 12 July 2017

5 Proper Sleep Position to Avoid Neck Pain [Chiropractors]

 Are you irritated by the annoying neck pain when you get up in the morning? This pain might light all through the day that affects your concentration, work as well as emotions. A lot of people aren’t aware that improper sleeping positions could lead to spine misalignment that results to neck pain. Though improper sleeping position are instinctively developed since you were young, these could be altered in maturity through knowing the five proper sleeping positions that can avoid neck pain.

Back Sleeping Position
If you have throbbing shoulder and have issue in sleeping, then back sleeping will help a lot. Back sleeping is indeed the most excellent position to sleep. But, for this sleeping position, there are there essential anchor points that need to keep in mind such as the neck, knees and lower back. Select a reliable and comfortable pillow perhaps one with a contour side or neck support pillow which allows your neck to hinge on and turn around comfortably. When resting your head on pillow, you mustn’t feel that your head is leaning backwards.


                
Starfish Posture
This posture is if you lay on your back with your legs sprawled and your arms extended close to your head like a starfish. The same to back sleepers, it is important to put the pillow under your neck, lower hips as well as the kneed so as to give extra support.

Side Sleepers
Side sleeper anchor point is at the waist, neck, as well as knee area. It’s highly suggested to utilize neck support pillows to support your neck and head so as to obtain a matching position to the mattress. What is more, support pillows must be put under your waist as well as in-between your knees. The aim of putting pillow between your knees is to avoid your spine from bending on the other side or too much rotating that might strain the lower back.




Fetal Position
There are many people out there that sleep on their sides with the legs and back straightened with arms resting the same along the sides, this is called log sleepers. Fetal posture is advisable for those who are suffering lumbar spinal stenosis or popularly known as osteoarthritis and have issue getting to sleep. So, it is highly suggested to tuck a whole pillow or bolster between legs that assists to ease the pressure off from your lower back.

Freefall Posture
This is when you sleep on your stomach with your arms bend up at your pillow and your head turn to one side. Basically this isn’t a right sleeping position because it puts the greatest strength of strain on your spine. On the other hand, still it is beneficial for people experiencing slipped disk or degenerative disease. As such, the right sleeping position should be obtains so as to avoid or put off unnecessary pressure on your spine.
These are just some of the best sleeping position that everyone should keep in mind in order to avoid neck pain and ruin their days.

Author Bio
Aria Jordan began her schooling at Florida College in Temple Terrace, FL, where she obtained her undergraduate prerequisites for her Chiropractic education. She then completed her B.S. in Biology and her Doctorate of Chiropractic at Life University in Marietta, GA in 2002. Quality and Credibility are the Key factors of his performance.

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Basic Reasons for Muscular Pain [Chiropractors in Brandon, Fl]

Almost all people these days suffer from muscular pain due to several reasons. It is actually caused by a huge discomfort. The pain is commonly a condition or a disease. One may suffer from a dull or a serious pain for longer or shorter span of time at one area of your body or to the whole area. It will somehow depend on the condition or disease that is causing it. This is the reason why as early as now, you need to know some of the basic reasons for muscular pain to treat it as early as possible.



The most common causes of muscle pain include stress, tension, minor injuries as well as overuse of muscles. The pain is usually localized and this affects only some parts of the body and some small muscles.
When systemic muscular pain attacks, this could now refer to the pain all throughout the body. This also often results to infection, side effect that comes from a specific medication or illness.
To explain to you the common causes of muscular pain, then here are some of the common causes that you need to be aware of:
·         Claudication
·         Serious fatigue syndrome
·         Exertional and compartment syndrome
·         Influenza
·         Fibromyalgia
·         Dystonia
·         Dermatomyositis
·         Hypothyroidism
·         Lyme disease
·         Lupus
·         Several kinds of medications particularly those cholesterol medications such as statins.
·         Polymyositis
·         Muscle cramps
·         Polymyalgia rheumatic
·         Myofascial pain syndrome
·         Rocky mountain of spotted fever
·         Rheumatoid arthritis
·         Repetitive injuries of strain

These are only some of the common reasons why muscular pain attacks. There are still some causes which are most often associated by the conditions mentioned above. This is the reason why as early as possible that the pain strikes, it is always necessary to seek for immediate yet effective assistance from medical and health professionals.

How Can Medical and Health Professional Help?
If you have experienced pain for several months already and still, nothing has happened despite the medicines that you take, it is always best to seek for an immediate assistance from medical and health professionals. Despite the fact that sometimes, muscular pain can go away by their own within short span of time, there are still comes cases that the pain can be experienced for several months. This can also be developed in any part of your body such as your back, legs, neck and even your hands.



Medical and health professionals are equipped with the right knowledge and skills to determine the cause of your pain and how to immediately treat it. They are also trained enough to help you get over the muscular pain that you usually experience. That is why it is always necessary to seek for their help whenever pain strikes.

If you want to know more about muscular pain, its cause and how to handle the pain it bring, then don’t miss out the chance to visit http://naturalhealingoftampabay.com/ for more details. They will give you better and clearer insights on how to deal with muscular pain at the most effective and safest way.

Author Bio

Leticia B. Fowler uses a wide range of different chiropractic, physical retraining, myofascial, and neurological techniques to achieve our results. Our goal is not simply to focus on a single, or a limited amount of, areas of your body.